BLANK
SURFBOARDS
BLANK is a surf brand that handcrafts custom surfboards using traditional techniques—resin tinting, polishing, and meticulous finishing—giving each board a subtle, authentic character.
I shaped the brand’s visual universe, from defining its overall aesthetic direction to overseeing photography art direction and creating a clean, contemporary look that distinguishes BLANK from performance-focused competitors.
I led the photography art direction and created the brand’s lookbook, crafting a cohesive visual narrative rooted in surfing heritage and timeless design principles. This included guiding the overall mood, styling, and imagery to reinforce BLANK’s identity across all touchpoints.
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