NFL
SUPER BOWL
LIX
I helped bring the NFL Super Bowl LIX visual identity to life by adapting it across a broad range of media, with a strong emphasis on the cultural richness and vibrant energy of New Orleans.
Inspired by the city’s iconic architecture, festive spirit, and bold use of color and pattern—drawing from Mardi Gras, jazz culture, and French Quarter motifs—I ensured the brand reflected the unique identity of its host city. My responsibilities included large-scale billboards, event signage, digital media, and on-site graphics, all crafted to deliver a cohesive and immersive visual experience.
I was responsible for developing the graphic charter and brand guidelines, establishing the visual foundation for the project. This involved defining the logo usage, typography, color palette, iconography, and layout systems to ensure brand consistency across all applications.
I created detailed documentation and templates to guide internal teams and external partners, enabling them to deliver cohesive and on-brand creative across diverse formats and channels.
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