NFL
SUPER BOWL
LVIII
I helped bring the NFL Super Bowl LVIII visual identity to life by adapting it across a wide range of media with a strong emphasis on the visual language of Las Vegas.
Drawing inspiration from the grandeur of Caesars Palace, the vibrant lights of the Strip, and the city’s bold, extravagant atmosphere, I ensured the brand captured the spirit of its host city.
My responsibilities included designing for large-format billboards, event signage, digital displays, and environmental graphics—always maintaining a consistent, engaging, and immersive experience across all touchpoints.
I was responsible for developing the graphic charter and brand guidelines, establishing the visual foundation for the project. This involved defining the logo usage, typography, color palette, iconography, and layout systems to ensure brand consistency across all applications.
I created detailed documentation and templates to guide internal teams and external partners, enabling them to deliver cohesive and on-brand creative across diverse formats and channels.
OTHER PROJECTS
← HOME